VRAI IS A NEW STANDARD IN BEAUTY
EXCEEDING THE EU CLEAN LIST AND COSMETIC INGREDIENT REVIEW SAFETY STANDARDS, VRAI IS A REVOLUTION THAT DISMANTLES OLD BELIEFS AND EMBRACES THE TRUTH WITH INTELLIGENT INGREDIENTS AND INTUITIVE FORMULAS.
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fragrance feee. made in italy.
THE BRUSH CLEANER
Born from the wisdom of generations, crafted by centuries old Italian tradition and mastery.
Clean and condition brushes while effectively removing residual cosmetic product and maintaining brush longevity. This may also be used to clean and remove stains from textile cosmetic accessories such as makeup bags and reusable cleansing pads.
To ensure the longevity and integrity of your brushes:
Gently wipe handles with damp cloth
Cleanse brushes weekly
Mon amie, be sure to grab an extra cleaner to place in your laundress collection. This is the perfect solution to effortlessly lift stains from your household linens and delicates.
Net Wt
100 G | 3.5 oz
INGREDIENTS
Cocos Nucifera Oil (coconut oil), Aqua (water), Sodium Hydroxide, Potassium Hydroxide, Citric Acid, Tetrasodium glutamate diacetate
A NOTE FROM MELISSA
My vision was simple: to create a cleansing bar born from the wisdom of generations. One that had the cleaning and stain lifting power of the laundry bars I had learned to craft from my Grandmother, that she had learned to craft from hers... but I needed it to be gentle, and beautiful, and conditioning to protect the most delicate fibers and precious fabrics.
This creation, entrusted to the skilled hands and quiet mastery of an Italian atelier, embodies that intention.
I could not be more thrilled with the results.
Trust me mon amie, you will want two.
One for the vanity, and one for the laundry.
xo,
Melissa
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Designed by you, for you: select the products you want, change them as you desire, and decide how often they arrive.
HOUSE OF VRAI
THE REVOLUTION IS HERE
BELIEFS VS TRUTHS
Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.
CLEAN VS SAFE
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.
VRAI
I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.
But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.
AND HERE WE ARE
To the women who somehow always knew beauty could be different.
And makeup could be so much better.
You were right.
I was listening.
And here we are.
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